Changes to the way Asia Pacific Public Relations Journal is published

It is clear that the nature of academic research has changed dramatically and increasingly journals are moving to online only. This journal, the Asia Pacific Public Relations Journal moved to online only some years back. Given how academics are finding and consuming academic literature, it is time to rethink the traditional print publishing practice of compiling articles into issues within volumes.

As stated recently  by Danielle Padula, the Community Development Manager for Scholastica publishing:

If scholars are searching for individual articles rather than journals, it begs the question: why not publish journal content on a rolling basis either instead of or in the interim of compiling articles into whole issues? Journals such as Sociological Science are adapting to meet the needs of the changing digital research landscape by publishing articles as they’re accepted, and they’re gaining many benefits as a result.

Drawing heavily on Padula’s work and basically only slightly adapting her original article please see the reasons that, as editor, I have decided to start publishing individual articles in place of journal issues:

Expanding our journal’s online presence

One of the main benefits the Asia Pacific Public Relations Journal can get from publishing articles on a rolling basis is improved visibility online via search results, website visits, and social media. The more often we publish new articles the more opportunities  are created for scholars to find your content. Generally, search engines will favour websites with new content and show newer quality articles at the top of search results. Additionally, by publishing new content throughout the year, rather than waiting to publish a journal issue once every 6-months or so, we will create more opportunities for scholars to come across and reference timely articles as they are published.

This does not mean we can’t have “special issues” but we will have “thematic groupings” on request with guest editors.

As scholars become aware that we regularly publish new content, we may find that those in the field are also more likely to frequent our website and follow your social media channels, in order to find and share new content related to their work.

Publishing fresh content can also help our journal build an email subscriber list, as scholars will have incentive to opt into your journal communication if they know they’ll be alerted to new articles often.

 Dr Melanie James, editor.