Immersive simulation as a public relations pedagogical tool

Karen Sutherland, Alistair Ward

Abstract


The purpose of this study is to explore immersive simulation as a pedagogical method to provide public relations students with the practical experience of media conference coordination and delivery. This experimental research involved surveying public relations writing students in Queensland, Australia before and after the simulation of a media conference in an immersion facility; images and video were projected onto three walls to simulate a range of different scenarios. The survey results indicated that students enjoyed the immersive simulation activity, that it enhanced their learning and analytical skills, and recommended the use of immersive simulation as a public relations teaching tool in the future.  Based on the results of this study, public relations educators are encouraged to consider using immersive simulation as a pedagogical tool in their courses to enhance student learning when providing students with ‘real life’ experiences is unfeasible.


Keywords


public relations; pedagogy; immersive environments; simulation; media conferences; teaching and learning; higher education

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