Examining Perceptions about Public Relations: A Study among Communication Scholars and Public Relations Practitioners in Bangladesh

Mohammad Ali Habib, Shekhar Roy Sudhangshu

Abstract


Public relations is the art and science of establishing relationships, monitoring and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its stakeholders. It is particularly important in the area of public affairs, community relations, issues management, crisis management and media relations. However, wide-spread negative attitudes create misunderstanding about this profession, which ultimately degrade the status of this job. This paper aims to deconstruct the negative perceptions of public relations through examining the views of communication scholars and public relations practitioners of Bangladesh. The authors have also discussed theoretical and ethical perspectives of this profession.

Keywords


ethics, negative perceptions; professional; public relation

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The University of Newcastle
ISSN - 1839-8227