Re-framing the Use of Technology Enhanced Learning in Public Relations

Leanne Glenny, Fae Heaselgrave

Abstract


As universities increasingly embrace technology enhanced learning (TEL)
environments, students of communication and public relations face parallels in their
use of technology for study and for professional practice that are not typically faced in other disciplines. This paper argues that a re-framing of the thinking about how technology is used in public relations education could have a positive impact on both the learning outcomes and the subsequent professional practice of graduates. It explores the value of viewing new communication technologies as tools to enhance learning, embracing them as ‘extensions of ourselves’ (McLuhan 1964, p. 7) and embedding this approach in teaching to model good communication
practice and build learner self-determination.

Keywords


technology enhanced learning, public relations, education, self-determination

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The University of Newcastle
ISSN - 1839-8227