Are You Pouring on the Pounds? Agenda Building for Sugary Drink Limits in New York City

Patricia Swann

Abstract


New York City’s Department of Health and Mental Hygiene launched its “Are You Pouring on the Pounds,” one of the first urban anti-obesity public health campaigns focused on sugary drink consumption in 2009. This surprisingly simple and inexpensive social marketing campaign raised awareness and possibly changed consumption behaviours pertaining to drinks with high calorie content through paid advertising and news media attention in a difficult-to-penetrate media market.

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The University of Newcastle
ISSN - 1839-8227