Asia Pacific Public Relations Journal

The Asia Pacific Public Relations Journal publishes original papers on public relations and related areas. There are two issues a year.

The Journal is has an editorial board and all research papers are subject to double blind peer review. The editor welcomes papers from established and emerging scholars. 

The journal has several areas of specific focus and these are:

- Issues, research and cases related to the Asia Pacific region

- Public relations pedagogy: research, cases, commentary

- Original scholarship and commentary on general areas of public relations research and practice.

Special issues or special sections of issues will be considered on application to the Editor. 

The journal also would like to see submissions that examine ways to more effectively present public relations research and assess its impact.  Research that examines these issues in our field and suggests mechanisms for increased engagement with the work published in this and other journals in our field would be very welcome.

The editor will invite an guest commentary by a leading scholar/practitioner in our field for each issue and welcomes suggestions from readers as to people they would like to hear from.

Dr Melanie James - Editor


The Editorial Board:

Dr Marianne Sison RMIT University (Deputy Editor)

Dr Jamilah Ahmad University Sains Malaysia

Prof Mark Balnaves The University of Newcastle

Dr Leanne Glenny University of South Australia

Ass Prof Angela Mak Hong Kong Baptist University

Ass Prof Karen Miller Russell University of Georgia

Ass Prof Augustine Pang Nanyang Technological University

Dr Kamala Vainy Pillai Curtin University, Sarawak Malaysia

Ass Prof Pavel Slutskiy Chulalongkorn University

Dr Natalie Tindall Georgia State University

Prof C Kay Weaver University of Waikato

Dr Paul Willis Leeds Beckett University

Dr Katharina Wolf Curtin University

Dr Pia Wulundari University of Brawijaya



Published in print and online until 2011, then online only from 2012. All back issues will gradually be added to this site.

From volume 8 ( 2007) issues are also available at the Public Relations Institute of Australia

Vol 17, No 2 (2016)

Table of Contents


Melanie James

Industry Commentary

Angelina Tu


Cesar Garcia
Sapphire Lin, Suwichit Chaidaroon
Habib Mohammad Ali, Jennifer Boddy, Patrick O'Leary, Jacqueline Ewart
Katharina Wolf
Julian Kenny

Book Reviews

Lukasz Swiatek