Knowledge Translation in Public Relations

Leanne Glenny, Collette Snowden

Abstract


A fundamental principle of academic research is to be relevant to practice,
regardless of the discipline in which it is conducted. One of the strengths of
the field of public relations and communication is the experience of
professional practice by researchers both prior to their transition to
academia and/or in continuing consultancy. An understanding of the
importance of research to professional practice while extending the body of
knowledge and development of theoretical perspectives provides a
foundation for public relations research. The papers in this journal are no
exception in bringing this focus to issues relating to public relations
research.

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The University of Newcastle
ISSN - 1839-8227