The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study

Karen Sutherland, Richie Barker


Transmedia storytelling is the process of telling stories in an integrated fashion
across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests
that public relations graduates who include transmedia storytelling examples in
their portfolios are considered by hiring managers as displaying greater
employability than graduates without them. This finding encourages public relations
educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain
whether current curriculum provides ample opportunities for students to develop
transmedia storytelling examples as portfolio inclusions for perusal by prospective


public relations pedagogy, transmedia storytelling, portfolios, e-portfolios, graduate employability

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The University of Newcastle
ISSN - 1839-8227