MH370 All lives lost: the ‘Black Swan’ Disaster Confirmed with a 26 Word Txt

Gwyneth V.J. Howell

Abstract


Today social media has transformed how individuals communicate with each other and also how people now discover and share information. Social media channels such as Twitter, Facebook and Instagram are powerful, influential, and revolutionary model for exposing and diffusing public opinion. For crisis communication practitioners to act effectively on behalf of organisations, they must monitor and track both traditional and new media sources for potential issues, and respond to accordingly. However, when confronted by a 'Black Swan' event such as the loss of MH370, communication practitioners are challenged by not only the event but the new media ecosystem in which they now operate.

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The University of Newcastle
ISSN - 1839-8227