Media relations practices in Thailand: Expatriates’ views on differences from the West

Pavel Slutskiy


This paper examines the way media relations is practiced in Thailand, focusing on differences in how professionals work and how commonly held Thai practices deviate from the default standard of the West. The methodology involved a series of semi-structured in-depth expert interviews with expatriate professionals who work in PR in Thailand. They were asked to address the issues of media relations practices, media events management, online communication and social media, as well as relationships with clients.


PR in Thailand; PR in South-East Asia; international public relations; media relations in Thailand; expert interviews

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