PAYNE, B. Brand Positioning and its Usefulness for Brand Management: the Case of Apple Inc. Newcastle Business School Student Journal, [S. l.], v. 1, n. 1, p. 51–57, 2017. Disponível em: https://novaojs.newcastle.edu.au/uonsbj/index.php/uonsbj/article/view/10. Acesso em: 3 may. 2024.